Posts Tagged ‘Case Studies’
Exuberant comedian/magician/entertainer Chipper Lowell contracted VectorDefector to deliver a brand new website designed and customized to reflect the excitement of his show, The Chipper Experience, and his brand. Based on an out-of-box WordPress theme, this lively, animated site focuses on Chipper’s audience experience, and his Corporate Experience specifically tailored for large audiences.
Focused on brand and “animated” experience, this mobile responsive website features: full customizable home page with animated slides, unique Review and Shows section, and blog / calendar events.
In an effort to improve ease of use, member applications, and overall awareness, the Colorado Department of Healthcare Policy & Financing contacted VectorDefector to assist in building a brand new web presence for their re-branded Medicaid program: Health First Colorado. With this site, Colorado’s Medicaid program aims to take a more user-friendly, visually guided approach in order to help users navigate the often difficult process of applying for and researching Medicaid options.
This collaboration with Colorado Dept. of HCPF resulted in a bright new website complete with: high-scale healthcare imagery, quicker to browse navigation, mobile responsive design and ADA compliance built within a highly customized WordPress framework for ease of use by the HCPF web department.
All in all a great experience working with the Dept. of HCPF. We’re proud to have worked with such a great Colorado team and have high hopes for the new Medicaid program!
Experts in a wide variety of natural products, GRATO Holdings, contacted me to design and develop a series of websites to highlight their various product lines – a different site for each price range / demographic. The second in our series, Liddell Laboratories focuses on higher-end, higher quality products with more specific conditions, details and branding. Known as an industry standard, Liddell homeopathic products feature the best in natural remedies.
This brand new website features a custom-made website design, a fully custom content-driven responsive website, and an SEO-friendly, coupon-ready e-commerce integration. Check them out and try some of their great natural remedies!
One of the biggest issues in the online marketing business is hacking. Hacking can come in the form of a computer virus, “spam” or tricky junk mail, “phishing” or even trickier junk mail that tricks you into giving away personal information, and plain old data theft.
In our experience, the number one way people get hacked is by simply having a bad password. There are a number of tools available to hackers that can make it very easy to “guess” a password. Once someone obtains your password, they may have access to any of your online data including private personal information and financial records.
Your best defense against hacking starts at the front line: having a secure password.
Here are a few quick tips on making sure your password is difficult to hack:
- Make sure it has at least 12 characters. We know, the longer your password is, the harder it is to remember. We’ll give you some tips later for creating secure passwords that are also memorable.
- Include a mix of numbers, letters and symbols. The more characters your password involves, the more combinations hackers and hacking programs have to iterate through to make a guess.
- Make it more complex than a dictionary word (or words). A simple password like “house” or even “red house” isn’t going to cut it these days. Even simple substitutions like “r3d hou$e” can be easy enough for modern programs to crack.
- Use a password generator that will create a secure password for you. Try a website like www.strongpasswordgenerator.com and let them create a secure password for you. This site also gives you phonetic memorization ideas (ex: “remember: alpha charlie echo three”).
The hardest passwords to guess can also be the easier to memorize. Passwords with equations or phrases maximize the length of your password plus give you a way to remember it:
- Try using 6 words or more to create a “pass phrase”.
Example: “Indiana Jones flies midnight frost wheat”. Phrasing is often easier to remember than a random combination of characters.
- Try a combination of symbols and a pass phrase.
Example: “!indina j0ne$ f7ies m!dnight 7rost w#eat”. The more complex your substitution gets, the harder the phrase is to guess.
- Use a combination of all three to create a secure, easy to remember equation.
Example “Yay$Fun==#FamVAca”. This we’d remember as “yay fun money is for hashtag family vacation”. Its personal but contains no private information that could be guessed like a birth date or your child’s name.
Try to use different password phrases for every site you create an account for. The more different, unique passwords you can have the better. At the minimum, have different passwords/pass phrases for social and sharing sites than you use for your important information like banking and work documents.
Unfortunately, due to the increase of hacking software, and the pure raw computing power available a memorable password is still susceptible to hacking. To ensure total security, use complete random passwords created by the password generator site above and use a different one for every login you have. To keep track of them, you can use software called “password managers” that keep track of your passwords for you. PCMag.com recently posted a list of top free password managers in an article on their website along with some that have more secure subscription services.
To conclude, keep your passwords secure and update them often!
In the long run, it will save you a lot of headache, strife, and possibly lost data by coming up with something thats just a little bit more difficult to remember, or by becoming more secure using a password manager.
Recently, I had the privilege of teaming up to complete some work for my friend and entrepreneur Michael Pellegrin, owner of the start-up EventRoost.com. EventRoost specializes in multi-platform event sharing: want people to know the date of your big game, night of your concert, or release of your big product? Take a look into: www.eventroost.com
VectorDefector aided in designing the brand new home page and slides to focus in EventRoost’s marketing pitch to new members and potential big event sharers (did someone say recording artist groups and sports teams?)
Located within the White Flint district in Bethesda, MD, the new Pike & Rose property revitalization project is the new hip place to live, work, eat and shop. With a central market place, high-end dwellings, movies, restaurants and shops, and an eye for progressive aesthetics they call “rePIKEalization”, Pike & Rose strives to be the new center for fun and inspiration in Maryland.
A collaboration with associates Epiphany Graphics and design by Gold Dog Communications, this website is fully mobile responsive, easy to update via WordPress, and a heart-felt design driven by residents’ personal stories.
If you live on the East Coast, be sure to drop in and check out one of their many choices for food, shopping and entertainment!
“Responsive” is the latest and greatest buzzword in the web design world these days, and while many agencies are deciding to adopt it simply because of its demand, the theory of “responsive” design has actually been around for more than a decade. During the post-dot-com boom in the early 2000s when flat panel monitors rose to fame, many of the same concepts we use today were created. Overall, “responsive” design is the notion of creating websites that “respond” to different size screens, therefore presenting legible and visually pleasing experiences at any size.
Achieving a successful responsive design can often be difficult. Essentially, it requires the designer to create a single concept style that can be re-formed into up to a dozen different sizes. On top of that, it then becomes the developer’s responsibility to build the site to “snap” or change the physical size of its layout based on the user’s current screen size whether that is a 30″ flat panel, or a 3″ mobile screen. A great deal of understanding of good design, physical space, and straight web development knowledge are required to pull it off.
If you’re interested in learning more about creating a “responsive” website custom tailored to your brand and style, contact me today!
Burnett & Thomason is a boutique law-firm after my own style: the national reach and sophisticated experience of a large firm and the personal attention and value of a small boutique. Specializing in oil, gas and mineral law, they have 38 attorneys who represent clients in 8 different states.
This clean custom designed website features a new modern look, practice-representative photography and a custom energy news feed.
Upon the success of the website project for country artist Neal McCoy, new record label Slate Creek Records partnered with me to create a stylish new website designed to feature their up-and-coming stars in independent country music.
This fully custom site features: a hand made custom theme created to showcase full-size artist photos and a custom artist section geared toward news and highlights. Congrats to both artists Neal McCoy and Brandy Clark on the successes of their latest album releases!
Local creative / artist Troy Horne wears a lot of hats: from non-profits, to creative writing, to marketing and music, Troy does it all. This website was built to focus specifically on Troy’s music career and his latest album: I AM – an eclectic mix of pop, rock and reggae.
A hand-built custom theme, an automated tour section w/ Google maps, and custom store and audio system customized from TopSpin were developed to spread Troy’s vision.