VectorDefector Blog

Liddell Laboratories

Liddell Laboratories

Experts in a wide variety of natural products, GRATO Holdings, contacted me to design and develop a series of websites to highlight their various product lines – a different site for each price range / demographic. The second in our series, Liddell Laboratories focuses on higher-end, higher quality products with more specific conditions, details and branding. Known as an industry standard, Liddell homeopathic products feature the best in natural remedies.

This brand new website features a custom-made website design, a fully custom content-driven responsive website, and an SEO-friendly, coupon-ready e-commerce integration. Check them out and try some of their great natural remedies!

net-privacyOne of the biggest issues in the online marketing business is hacking. Hacking can come in the form of a computer virus, “spam” or tricky junk mail, “phishing” or even trickier junk mail that tricks you into giving away personal information, and plain old data theft.

In our experience, the number one way people get hacked is by simply having a bad password. There are a number of tools available to hackers that can make it very easy to “guess” a password. Once someone obtains your password, they may have access to any of your online data including private personal information and financial records.

Your best defense against hacking starts at the front line: having a secure password.

Here are a few quick tips on making sure your password is difficult to hack:

  • Make sure it has at least 12 characters. We know, the longer your password is, the harder it is to remember. We’ll give you some tips later for creating secure passwords that are also memorable.
  • Include a mix of numbers, letters and symbols. The more characters your password involves, the more combinations hackers and hacking programs have to iterate through to make a guess.
  • Make it more complex than a dictionary word (or words). A simple password like “house” or even “red house” isn’t going to cut it these days. Even simple substitutions like “r3d hou$e” can be easy enough for modern programs to crack.
  • Use a password generator that will create a secure password for you. Try a website like www.strongpasswordgenerator.com and let them create a secure password for you. This site also gives you phonetic memorization ideas (ex: “remember: alpha charlie echo three”).

The hardest passwords to guess can also be the easier to memorize. Passwords with equations or phrases maximize the length of your password plus give you a way to remember it:

  • Try using 6 words or more to create a “pass phrase”.
    Example: “Indiana Jones flies midnight frost wheat”. Phrasing is often easier to remember than a random combination of characters.
  • Try a combination of symbols and a pass phrase.
    Example: “!indina j0ne$ f7ies m!dnight 7rost w#eat”. The more complex your substitution gets, the harder the phrase is to guess.
  • Use a combination of all three to create a secure, easy to remember equation.
    Example “Yay$Fun==#FamVAca”. This we’d remember as “yay fun money is for hashtag family vacation”. Its personal but contains no private information that could be guessed like a birth date or your child’s name.

Try to use different password phrases for every site you create an account for. The more different, unique passwords you can have the better. At the minimum, have different passwords/pass phrases for social and sharing sites than you use for your important information like banking and work documents.

Unfortunately, due to the increase of hacking software, and the pure raw computing power available a memorable password is still susceptible to hacking. To ensure total security, use complete random passwords created by the password generator site above and use a different one for every login you have. To keep track of them, you can use software called “password managers” that keep track of your passwords for you. PCMag.com recently posted a list of top free password managers in an article on their website along with some that have more secure subscription services.

To conclude, keep your passwords secure and update them often!

In the long run, it will save you a lot of headache, strife, and possibly lost data by coming up with something thats just a little bit more difficult to remember, or by becoming more secure using a password manager.

Prime Resins

Prime Resins

Another partnership with local SEO experts SMO Pros rendered a brand new web presence for experts in industrial sealing and repairing, Prime Resins. With over 30 years of industry experience, the Prime Resins team relies on “equal parts art and science” to apply revolutionary solutions for businesses with large scale leak and crack problems.

This brand new website features a hand-crafted icon set, a custom-made website design and a fully custom content-driven responsive website featuring special product information and visitor education content. With a great new design and ability to further educate their client-base, we hope Prime Resins finds bigger and better cracks to seal!

analytics

Improve Traffic!

Today, having a website is a core part of your business’s marketing. Based on statistics compiled by the folks at Invesp (lead conversion statistic specialists), 60% of people under the age of 60 will search the web for a business to find more info on them. The days of the yellow pages are all but gone.

Here’s five reasons why your business should upgrade to a great website:

60% of Americans Search for Businesses Online

If you don’t have a website, you could potentially be missing out on connecting with 60% of your potential customers. Having a social media presence helps tremendously as well. However, simply having a couple of social media accounts doesn’t compare to having a website work as your central hub. Save time, energy, and create real search engine results with a modern website.

40% of Online Searchers are Mobile

Simply having a website isn’t going to cut it either. If your website is way out of date, chances are you’re missing out nearly 40% of customers who are searching on a tablet or mobile device. Having an up-to-date mobile responsive website can guarantee you still look great to mobile browsers.

Search Engine Results

Search engine optimization science continues to get more and more complicated. Much of your Google results are based on how much you have to say about your business and how well you represent that message. Having a modern website enables you to control your search engine keywords and content while keeping your visitors up to date.

Keeping Up-to-Date

The weed industry is very competitive, especially now in these starting phases! Businesses that can keep up-to-date menus, blogs and pricing on their own sites and/or on social networks like Facebook and LinkedIn are far more appealing to savvy customers.

Represent Your Brand

As we noted above, a lot of customers are searching online to find your business. Having a website that represents your business as the clean and professional organization that you are can create an instant report that keep customers coming back.

 

Want to get your business found online? Contact VectorDefector today!

BrinLaw

BrinLaw

Ongoing customer Rob McGough contacted me recently for a web re-work of his former site, McGoughLegal.com, in order to upgrade it to match his new business: BrinLaw.com.

The new legal team at BrinLaw focus on integrity, diligence and dedication. Attorneys Theo Brin and Rob McGough at the brand new BrinLaw.com run a fundamentally different kind of full service general litigation firm that specializes in commercial real estate litigation.

Check out the upgraded website and contact them for some legal advice!

EventRoost

EventRoost

Recently, I had the privilege of teaming up to complete some work for my friend and entrepreneur Michael Pellegrin, owner of the start-up EventRoost.com. EventRoost specializes in multi-platform event sharing: want people to know the date of your big game, night of your concert, or release of your big product? Take a look into: www.eventroost.com

VectorDefector aided in designing the brand new home page and slides to focus in EventRoost’s marketing pitch to new members and potential big event sharers (did someone say recording artist groups and sports teams?)

 

Pike & Rose

Pike & Rose

Located within the White Flint district in Bethesda, MD, the new Pike & Rose property revitalization project is the new hip place to live, work, eat and shop. With a central market place, high-end dwellings, movies, restaurants and shops, and an eye for progressive aesthetics they call “rePIKEalization”, Pike & Rose strives to be the new center for fun and inspiration in Maryland.

A collaboration with associates Epiphany Graphics and design by Gold Dog Communications, this website is fully mobile responsive, easy to update via WordPress, and a heart-felt design driven by residents’ personal stories.

If you live on the East Coast, be sure to drop in and check out one of their many choices for food, shopping and entertainment!

Shakey Graves

Shakey Graves

With his youthful good looks and Austin laid-back swagger, you wouldn’t expect such a classic, old timey blues sound to come from Shakey Graves – but Shakey isn’t about doing whats expected.

A collaboration with 7s Management in Denver, blues musician, writer and artist Shakey Graves new website was tailored to his unique tastes and artistic talent. This “minimal/grunge” site was established to advertise his new album “…And the War Came” and to help consolidate his overall online pretense, to enable his fans to have an easier place to purchase tickets and interact through social media.

Focused on social media managed by the artist, this mobile responsive website features: full customizable home page for individual album advertising, tour and booking section managed by his staff, and streaming social media feed.

Check out Shakey’s new site and sneak a listen to his brand new album coming out October 7th!

Responsive Designs

Responsive Designs

Responsive” is the latest and greatest buzzword in the web design world these days, and while many agencies are deciding to adopt it simply because of its demand, the theory of “responsive” design has actually been around for more than a decade. During the post-dot-com boom in the early 2000s when flat panel monitors rose to fame, many of the same concepts we use today were created. Overall, “responsive” design is the notion of creating websites that “respond” to different size screens, therefore presenting legible and visually pleasing experiences at any size.

Achieving a successful responsive design can often be difficult. Essentially, it requires the designer to create a single concept style that can be re-formed into up to a dozen different sizes. On top of that, it then becomes the developer’s responsibility to build the site to “snap” or change the physical size of its layout based on the user’s current screen size whether that is a 30″ flat panel, or a 3″ mobile screen. A great deal of understanding of good design, physical space, and straight web development knowledge are required to pull it off.

If you’re interested in learning more about creating a “responsive” website custom tailored to your brand and style, contact me today!

 

2014 Updates

2014 Updates

Wow! After a stressful 2013 and a fantastic 2014 (so far), its been a very long time since I’ve updated this website.

Starting this month, I’ll be launching a new series of updates and including new case-studies in my portfolio, the most interesting of which I’ll also be placing on the blog.

I’ve also recently launched a brand new version of this site’s theme. While its not a departure in design, it has been updated to be fully responsive for mobile, along with an entirely new streamlined method to develop my websites (both topics I’ll be delving into more later).

Cheers!

WP38About

WordPress 3.8 “Parker”

This week on Thursday, WordPress.org announced their release of their latest version, 3.8 “Parker”. Named after another famous jazz artist (Charlie Parker), this version of WordPress has received a major facelift to its administrative site.

Along with fixing a couple minor errors that probably only annoyed me, the WordPress crew has updated their admin to be more user friendly, updatable and more responsive to different device sizes.

This means even easier, faster, more effective content editing.

Since all VectorDefector.com WordPress themes and custom plugins are built using official WordPress coding standards, I highly encourage my clients to download and check out the new version for themselves!

btenergylaw-1

Burnett & Thomason

Burnett & Thomason is a boutique law-firm after my own style: the national reach and sophisticated experience of a large firm and the personal attention and value of a small boutique. Specializing in oil, gas and mineral law, they have 38 attorneys who represent clients in 8 different states.

This clean custom designed website features a new modern look, practice-representative photography and a custom energy news feed.