Archive for the ‘Business Development’ Category

Head honcho Mike Hornbeck at Soapoint Graphics was kind enough to return a recent survey I sent out to all of my latest customers. His satisfaction and kind words made me smile, so I thought I’d share:

How satisfied are you with the purchase you made?
– amazingly – very refreshing after being burned by another company
How satisfied are you with the service you received?
– Tom was all over it for us regardless of time of day.
How satisfied are you with our company overall?
– 12 out of 10
Were you satisfied with the price vs. the quality?
-I think the invoice came in 1000 cheaper than the original estimate so I was pretty excited about that.
How likely are you to buy from us again?
-Already planning future projects
How likely are you to recommend our products/services to others?
-Referrals should be rolling in – we haven’t been shy with your info.
Any other comments?
VectorDefector 4 Life!
Thanks Mike – and keep up the amazing print work!

Creative Density

Upcoming in May – VectorDefector will team up with local co-working space Creative Density to participate in instructing continuing education classes for modern and creative professionals in Denver.

We’ll be participating with a number of other experts in offering various one-off training courses geared toward modern technology.

Stop by on May 24th to take my class on “CSS Frameworking”!

Conscious Alliance

This week, my awesome long term client and non-profit Conscious Alliance launched a suite of new updates to their site to improve their web presence and participation.

Included in these updates were: greater selection of purchasable products and payments via PayPal, the ability to donate to a specific project and see where your donation money went, and the ability to participants to create their own campaigns to involve their friends in Conscious Alliance’s cause.

All donations are put toward communities in desperate need of food and other hunger-related measures. Check ’em out and give ’em a few bucks!

Density Co-working

Last year, in order to get a change of scenery at work, I joined Creative Density – a co-working community here in Denver. Co-working environments are spaces where freelancers can gather to gain a more professional workspace and collaboration among other professionals.

Recenty Creative Density owner Craig Baute and I sat down to discuss what VectorDefector does along with the current state of the web in a section he’s called the Member Minute.

Check out the article here: or watch the video right here:

Overall co-working has been a great experience! I have a new space to utilize for professional development and a wealth of new creative folks to bounce ideas with. I’d highly recommend it.


Happy New Year everyone! 2011 was a great year for VectorDefector and I’m hoping 2012 is even better!

In addition to continuing to provide the best possible customer care, eye for design and quality working products, VectorDefector will be releasing a few new services and products throughout the year: new “tag-along” mini sites specifically designed to work well with mobile devices, a new e-commerce package for folks seeking a total e-commerce store solution, and expanded features on our already great editable designs.

I also anticipate several new launches to kick off the new year, so please come back and check out our latest and greatest collaborations!

Wordpress 3.3

In their typical yearly fashion, the good folks at released a new version of their brilliant, free to license software yesterday.

Their latest version, 3.3 “Sonny” named after yet another jazz legend, includes a couple new features worth taking a look at: a new interface that’s more geared toward fluid layout for a range of different devices (good news for folks who edit their site on their phone or ‘pad), a new media library that is simpler to use, more thorough in-system help screens, and a small addition for developers that should help me build more flexible sites.

All and all, another great reason to continue using the best open-source content management system!


I’ve been putting it off for a very long time, so today I finally broke down and made myself choose a piece of software to help me manage my vast collection of fonts. After scouring the web and testing out a few different options, my favorite has landed: NexusFont.

Nexus font has a simple to use interface, loads my whole library fairly quickly, and most importantly: lets me choose which sample text I use and allows me to group my fonts into sets of my choosing.

Finally! Now I no longer need to spend hours sitting in front of Adobe Illustrator hitting the “down” arrow a thousand times to find the right font. If you’ve ever had a similar experience, you should check NexusFont.

Wordpress 3.2

Today, the good folks at WordPress released the latest and greatest version of their amazing content management software – version 3.2 “Gershwin”.

This newest version focuses on speed and compatibility, which I feel was a strong focus for this release. The interface has been streamlined, the database is quicker, greater support for mobile updating has been added and updates only download the files you need instead of re-loading the entire software. Not too shabby, WordPress.

As a fan and follower of WordPress, VectorDefector will continue to offer quality websites that are light-loading, easy to update and are easy on the eyes. Contact us today to get started!

Cheesy Growth Graphic

Whew! Its been over three years now since the re-opening of VectorDefector after a long stint in the corporate world and things keep getting better!

This year, VectorDefector has already seen a record 2nd quarter with plenty more great projects coming down the pipeline. We’re expanding to do more custom web applications, e-commerce and web design for mobile devices. Additionally, starting in June, VectorDefector will be taking on a new Project Manager to help with organization and work flow and a Jr. Graphic Designer to keep busting out quality sites.

Check back with us soon to see some great new site launches!

Social Networks

Social Networks

According to an article posted on Yahoo! news and Mashable today, new studies are showing that Thursdays and Fridays may be the best days for businesses to interact with social media.

Studies produced by Buddy Media and Hubspot indicate a possible 18% increase in viewership on Facebook and Twitter growing at the end of the week. Their reasoning: people are starting to check out at the end of the week and spend more time browsing social networks. Furthermore, both companies note Monday as being a possible poor day to post business-related social network messages since its actually the most popular day for social network activity resulting in messages getting lost in the conversation threads.

While this doesn’t necessarily translate to traffic to a website, I encourage clients who utilize their social networks for marketing to keep this in mind. Fire off one last marketing message before heading out for the weekend and see how it returns!