Archive for the ‘Case Studies’ Category

Using a website as your marketing tool has been a go-to for businesses for more than 20 years, but now more than ever, having a good website vs. one that just exists is practically a necessity for any start-up. It’s easy to build and put up a mediocre website, but what does that effort really get you?

Without working with an expert website creator or having some knowledge about competitive fine-tuning, the website you have may be underperforming and costing you business. These are the five most common issues we find from clients that come to us, many of which who already have a website.

#1 You Don’t Have Any Content

When it comes to getting recognized on major search engines like Google, Bing, and Yahoo!, the truth is: content is key! The more you have to say, and the more spot-on that written content, social media posting, or video entry is to your businesses’ message is how people find you when they type their search phrase into the input box. Have multiple tiers of pages, posts, and videos explaining your products, your company’s goals, and how you relate to your customers.

Simply having a website does get your foot in the door, but that may be all it gets you. You need to frequently and consistently write, create, video, or design new content for your site on a weekly basis in order to stay ahead of the competition. Hire a content creator or social media influencer to help you build if you don’t have the time!

#2 You’re on an old, slow platform or have no mobile support

Yes, it’s possible to be falling behind even with a well-thought-out and well-executed content campaign! Technology moves fast, and so does people’s expectations. If your website is slow, buggy, broken on mobile, or just functioning improperly, your visitors will move on quickly. Start-up businesses often buy into low monthly payments or starter web packages, but these low-value products are often made for wide audiences and come with a lot of bloat and unnecessary bells and whistles.

Working with a professional website creator can not only take that job out of your busy entrepreneur hands, but it can also help you optimize your site to flow better for your visitors and render better results on search engines and for mobile devices which are a huge part of the marketplace.

#3 You’ve let your blog or your menus get outdated

In any industry your competition moves as fast, so content and product menus are easy to lose track of. However, if you’re not keeping your content up to date, it’s common for visitors to assume you’re no longer in business or simply don’t carry what they’re looking for.

In the information age, searching is ideally the easiest way for your visitors to locate what they’re shopping for, but if your website is not showing them what you have, you’re likely getting visits from people who won’t be coming back.

#4 Your website design sucks

Let’s be honest; in 2019 visitors can tell the difference between a “good” website and a “bad” website. While we’re not saying you need to spend a fortune on your marketing, we do believe that having a stylish design that speaks to your company’s brand and values speaks bounds to your audience. This is often hard to accomplish without the help of an expert.

If visitors arrive at your site and it appears dated, low quality, or hard to navigate, customers may straight up assume you’re not making any money and move on to a bigger and sharper looking competitor. A large part of website marketing is making sure your brand represents exactly who you are and who you want your audience to think you aspire to be.

#5 You need search engine optimization

It’s true: a lot of websites are accomplishing all of the above just fine. They look good, function well, and have plenty of content, but they’re still falling behind competitors. Once your website hits this point, it’s often time for some fine-tuning for search engine optimization (SEO).

SEO is a practice used specifically to net your website more traffic – either in general or to funnel the right audience to the right places. SEO practices can include things like:

  • speed optimizing your website for performance
  • making sure your page and link structure make sense from a user angle
  • re-working your content to make sure it has the right verbiage for your audience
  • creating a set of focus terms and phrases (keywords) that help match you with your visitors on Google and other search platforms better

Overall, having a website is essential to any new modern business – but simply owning one isn’t always the key to success. Make sure you hire the right team to bring the right strategy, SEO and content to your audience with every step.

 

Want to get the most out of your website? Contact the website design, SEO, and marketing experts at VectorDefector for a FREE consultation!

Comedian - Josh Blue

Comedian – Josh Blue

Looking to display his multitude of creative pursuits, Josh Blue – comedian and winner of NBC’s Last Comic Standing 2006 contracted with VectorDefector for a fully custom website design & development. Between killing it on the Tonight Show with Jimmy Fallon, the release of his latest DVD – DELETE, his ongoing stand-up tour, advocacy work & more, Josh Blue needed a clean, easy to work website that allows his team to keep his fans up to date with his busy schedule.

Focused on brand and easy-to-find experience, this mobile responsive website features: full customizable home page with animated slides, E-Commerce merch store, unique Media and Tour schedule sections, and a personal projects blog.

Rob Baird Music

Gearing up for the release of his fourth full length record, singer/songwriter Rob Baird (www.robbairdmusic.com) wanted a clean and simple website made to focus on his unique genre-defying musical style. Coming out in January 2019, Rob’s new record After All represents an emotional roller-coaster resulting in a new “grown-up” rebirth, and the website aims to focus on this fresh new direction.

Focused on clean simplicity to emphasize the music itself, this mobile responsive website features: full customizable home page for individual album advertising, tour details, and streaming social media feed.

Energique Pro

Experts in a wide variety of natural products, GRATO Holdings, contacted me to design and develop their third website – this one aimed at a higher end look and feel for doctors & medical practitioners. With 700+ products, a gated area for wholesale purchases, a practitioner locator, and improved features for search, this site is positioned to be their top-earner.

This custom made e-commerce website features a hand-made web design, a fully custom content-driven responsive website, and an SEO-friendly, coupon-ready e-commerce integration with separate pricing, details and content for wholesale and retail customers.

Langhorne Slim

Hailing from Nashville, Tennessee, musician & songwriter and Langhorne Slim’s website was designed for simplicity – and to focus on the unique, fresh folk vibe he’s become widely known for. This retro-folk site launches in tandem with the release of Langhorne Slim’s newest album: Lost at Last: Vol 1, and his recent appearance on the Conan O’Brien Show. Great performance!

Focused on social media managed directly by the artist & his manager, this mobile responsive website features: full customizable home page for individual album advertising, tour details, and streaming social media feed.

Expert in pain-free strength training, weight loss and fitness: Lee Cherry contracted with VectorDefector to upgrade the look and feel of his new business – In Home Personal Trainer. Focusing on Lee’s no-BS, no “meat head” attitude mixed with a sharp new finish, this new web experience is built to emphasize Lee’s personality and target his specific local customer base.

Featuring a unique look and feel, this totally custom mobile responsive website is complete with hand-designed class/product pages, back-end membership access to a collection of growing custom-made videos by Lee, and an e-commerce store to sell a series of merch designed by VectorDefector to promote Lee’s style and to work as effective fitness gear.

Lee has already begun posting news of his client’s success to his new site and social media – we can’t wait to see what’s next!

Greater Park Hill Community

Serving the Park Hill Community in Denver, Colorado, the Greater Park Hill Community is a volunteer-based neighborhood organization that aims to help promote diversity and community participation. This community features Denver locales such as the Museum of Nature & Science, the Denver Zoo, City Park, Park Hill Country Club and many historic features.

VectorDefector partnered with the GPHC to provide a brand new website with focuses on: higher quality neighborhood imagery, easy to use navigation, mobile responsive design and custom hand-made features.

We’re happy to be a part of this great neighborhood and hope to continue to help contribute to it’s success!

chipper-lowell-featured

Chipper.tv

Exuberant comedian/magician/entertainer Chipper Lowell contracted VectorDefector to deliver a brand new website designed and customized to reflect the excitement of his show, The Chipper Experience, and his brand. Based on an out-of-box WordPress theme, this lively, animated site focuses on Chipper’s audience experience, and his Corporate Experience specifically tailored for large audiences.

Focused on brand and “animated” experience, this mobile responsive website features: full customizable home page with animated slides, unique Review and Shows section, and blog / calendar events.

Health First Colorado

Health First Colorado

In an effort to improve ease of use, member applications, and overall awareness, the Colorado Department of Healthcare Policy & Financing contacted VectorDefector to assist in building a brand new web presence for their re-branded Medicaid program: Health First Colorado. With this site, Colorado’s Medicaid program aims to take a more user-friendly, visually guided approach in order to help users navigate the often difficult process of applying for and researching Medicaid options.

This collaboration with Colorado Dept. of HCPF resulted in a bright new website complete with: high-scale healthcare imagery, quicker to browse navigation, mobile responsive design and ADA compliance built within a highly customized WordPress framework for ease of use by the HCPF web department.

All in all a great experience working with the Dept. of HCPF. We’re proud to have worked with such a great Colorado team and have high hopes for the new Medicaid program!

Liddell Laboratories

Liddell Laboratories

Experts in a wide variety of natural products, GRATO Holdings, contacted me to design and develop a series of websites to highlight their various product lines – a different site for each price range / demographic. The second in our series, Liddell Laboratories focuses on higher-end, higher quality products with more specific conditions, details and branding. Known as an industry standard, Liddell homeopathic products feature the best in natural remedies.

This brand new website features a custom-made website design, a fully custom content-driven responsive website, and an SEO-friendly, coupon-ready e-commerce integration. Check them out and try some of their great natural remedies!