Archive for the ‘Featured’ Category

Have you had trouble getting your business online? It can sound pretty simple at first with a lot of website builder software services out that that allow you to do it yourself, but the fact of the matter is it can take a lot of time and effort to properly stand up your web presence. You’ve taken your own efforts as far as you can go or you’re ready invest some market dollars – it’s time to hire a professional!

So How Do You Find the Right Website Provider?

First off, we always advise our clients to make sure to find a website designer/developer who is familiar with your industry. Ask them if they know anything about your business!

There are tons of great website providers out there, but advertising is still in that unique phase where the wrong moves can result in huge setbacks – make sure your provider knows the do’s and don’ts of marketing within your category.

Get Proof

Next, the proof is in the pudding. Spend time researching different website development design teams. Compare local providers with national ones and be wary of big agencies – more often than not you get better service at better prices from boutique designers.

Make sure you like their website and branding; if they can’t get their own image right, how can they help you? Finally, make sure they list examples of their past work and that it is up to the standard of your brand. You may even want to contact those companies and ask how their experience was.

Know Your Budget

Align your expectations with your budget. Understand that 90% of what you’re paying for when hiring a professional is their time. Big agencies ask for big budgets because they often have a large team where each member works on a portion of your project.

Boutique agencies have lower overhead and tend to have small teams of multi-disciplined experts and can often give the same quality at a lower price. Try to stay within the threshold of good price for good quality and remember that with reduced cost comes reduced risk – bargain prices can mean slow turn-around, poor results, and poor communication.

Get to Know Your Team

Finally, take an interview and make sure you like them! Most design agencies will give you an initial consultation. When you’re ready to make the decision, take them up on it and make sure your interests and your goals jive. Communication is key – make sure they “speak your language” and are easy to address problems with. Be sure they provide you with written goals and an agreement to give progress updates.

This creative process can lead to a long road to success, and it’s important to align yourself with like minded business partners. As a marketing design and website development boutique agency, we like to form relationships that last beyond the project and synergy between all of our partners. A rising tide raises all boats!

 

Ready to get your website rocking? Get a quality marketing and design partner in VectorDefector. Contact us today!

Using a website as your marketing tool has been a go-to for businesses for more than 20 years, but now more than ever, having a good website vs. one that just exists is practically a necessity for any start-up. It’s easy to build and put up a mediocre website, but what does that effort really get you?

Without working with an expert website creator or having some knowledge about competitive fine-tuning, the website you have may be underperforming and costing you business. These are the five most common issues we find from clients that come to us, many of which who already have a website.

#1 You Don’t Have Any Content

When it comes to getting recognized on major search engines like Google, Bing, and Yahoo!, the truth is: content is key! The more you have to say, and the more spot-on that written content, social media posting, or video entry is to your businesses’ message is how people find you when they type their search phrase into the input box. Have multiple tiers of pages, posts, and videos explaining your products, your company’s goals, and how you relate to your customers.

Simply having a website does get your foot in the door, but that may be all it gets you. You need to frequently and consistently write, create, video, or design new content for your site on a weekly basis in order to stay ahead of the competition. Hire a content creator or social media influencer to help you build if you don’t have the time!

#2 You’re on an old, slow platform or have no mobile support

Yes, it’s possible to be falling behind even with a well-thought-out and well-executed content campaign! Technology moves fast, and so does people’s expectations. If your website is slow, buggy, broken on mobile, or just functioning improperly, your visitors will move on quickly. Start-up businesses often buy into low monthly payments or starter web packages, but these low-value products are often made for wide audiences and come with a lot of bloat and unnecessary bells and whistles.

Working with a professional website creator can not only take that job out of your busy entrepreneur hands, but it can also help you optimize your site to flow better for your visitors and render better results on search engines and for mobile devices which are a huge part of the marketplace.

#3 You’ve let your blog or your menus get outdated

In any industry your competition moves as fast, so content and product menus are easy to lose track of. However, if you’re not keeping your content up to date, it’s common for visitors to assume you’re no longer in business or simply don’t carry what they’re looking for.

In the information age, searching is ideally the easiest way for your visitors to locate what they’re shopping for, but if your website is not showing them what you have, you’re likely getting visits from people who won’t be coming back.

#4 Your website design sucks

Let’s be honest; in 2019 visitors can tell the difference between a “good” website and a “bad” website. While we’re not saying you need to spend a fortune on your marketing, we do believe that having a stylish design that speaks to your company’s brand and values speaks bounds to your audience. This is often hard to accomplish without the help of an expert.

If visitors arrive at your site and it appears dated, low quality, or hard to navigate, customers may straight up assume you’re not making any money and move on to a bigger and sharper looking competitor. A large part of website marketing is making sure your brand represents exactly who you are and who you want your audience to think you aspire to be.

#5 You need search engine optimization

It’s true: a lot of websites are accomplishing all of the above just fine. They look good, function well, and have plenty of content, but they’re still falling behind competitors. Once your website hits this point, it’s often time for some fine-tuning for search engine optimization (SEO).

SEO is a practice used specifically to net your website more traffic – either in general or to funnel the right audience to the right places. SEO practices can include things like:

  • speed optimizing your website for performance
  • making sure your page and link structure make sense from a user angle
  • re-working your content to make sure it has the right verbiage for your audience
  • creating a set of focus terms and phrases (keywords) that help match you with your visitors on Google and other search platforms better

Overall, having a website is essential to any new modern business – but simply owning one isn’t always the key to success. Make sure you hire the right team to bring the right strategy, SEO and content to your audience with every step.

 

Want to get the most out of your website? Contact the website design, SEO, and marketing experts at VectorDefector for a FREE consultation!

Comedian - Josh Blue

Comedian – Josh Blue

Looking to display his multitude of creative pursuits, Josh Blue – comedian and winner of NBC’s Last Comic Standing 2006 contracted with VectorDefector for a fully custom website design & development. Between killing it on the Tonight Show with Jimmy Fallon, the release of his latest DVD – DELETE, his ongoing stand-up tour, advocacy work & more, Josh Blue needed a clean, easy to work website that allows his team to keep his fans up to date with his busy schedule.

Focused on brand and easy-to-find experience, this mobile responsive website features: full customizable home page with animated slides, E-Commerce merch store, unique Media and Tour schedule sections, and a personal projects blog.

Rob Baird Music

Gearing up for the release of his fourth full length record, singer/songwriter Rob Baird (www.robbairdmusic.com) wanted a clean and simple website made to focus on his unique genre-defying musical style. Coming out in January 2019, Rob’s new record After All represents an emotional roller-coaster resulting in a new “grown-up” rebirth, and the website aims to focus on this fresh new direction.

Focused on clean simplicity to emphasize the music itself, this mobile responsive website features: full customizable home page for individual album advertising, tour details, and streaming social media feed.

Good marketing has always been important to any business, but when you’re a start-up, your marketing and your brand can be the difference between success and failure.

To define it: your marketing is the process, means and materials you’re using to connect with your customers and the world to let them know you exist. Your brand is the visual representation of your company; it’s how people recognize that the product / location / advertisement they’re looking at is you and not a competitor. People tend to be more loyal to brands that represent their own values.

Start-up companies often make the mistake of assuming they don’t need to think about branding and marketing and that success is waiting to spill forward as soon as the doors are open and a “we’re open” sign is hung in the window. That’s not always the case.

Today’s online market is way more competitive because quality and loyalty to products and brands already on the market grow every day, and new start-ups are popping up in every conceivable market every minute.

In order to set yourself apart, you need to stand out. You also need to be able to quickly relate your message to your audience. Having a well designed logo, choice of colors, website that works on multiple devices, and written messaging that clearly states your style and mission goes a long way to letting customers know that you desire the same things in a product or service as they do and that you’re the company for them.

This can seem like a truly impossible task if you’ve never had experience with marketing!

Companies that have a strong recognizable brand, and that can continue to draw a crowd online and offline will be the ones who rise, and those who rely on simply being around or cling to an “old school” small audience appeal will quickly fade away.

 

Want to get your brand started today? Get online with VectorDefector today!