Archive for the ‘Marketing’ Category

Have you had trouble getting your business online? It can sound pretty simple at first with a lot of website builder software services out that that allow you to do it yourself, but the fact of the matter is it can take a lot of time and effort to properly stand up your web presence. You’ve taken your own efforts as far as you can go or you’re ready invest some market dollars – it’s time to hire a professional!

So How Do You Find the Right Website Provider?

First off, we always advise our clients to make sure to find a website designer/developer who is familiar with your industry. Ask them if they know anything about your business!

There are tons of great website providers out there, but advertising is still in that unique phase where the wrong moves can result in huge setbacks – make sure your provider knows the do’s and don’ts of marketing within your category.

Get Proof

Next, the proof is in the pudding. Spend time researching different website development design teams. Compare local providers with national ones and be wary of big agencies – more often than not you get better service at better prices from boutique designers.

Make sure you like their website and branding; if they can’t get their own image right, how can they help you? Finally, make sure they list examples of their past work and that it is up to the standard of your brand. You may even want to contact those companies and ask how their experience was.

Know Your Budget

Align your expectations with your budget. Understand that 90% of what you’re paying for when hiring a professional is their time. Big agencies ask for big budgets because they often have a large team where each member works on a portion of your project.

Boutique agencies have lower overhead and tend to have small teams of multi-disciplined experts and can often give the same quality at a lower price. Try to stay within the threshold of good price for good quality and remember that with reduced cost comes reduced risk – bargain prices can mean slow turn-around, poor results, and poor communication.

Get to Know Your Team

Finally, take an interview and make sure you like them! Most design agencies will give you an initial consultation. When you’re ready to make the decision, take them up on it and make sure your interests and your goals jive. Communication is key – make sure they “speak your language” and are easy to address problems with. Be sure they provide you with written goals and an agreement to give progress updates.

This creative process can lead to a long road to success, and it’s important to align yourself with like minded business partners. As a marketing design and website development boutique agency, we like to form relationships that last beyond the project and synergy between all of our partners. A rising tide raises all boats!

 

Ready to get your website rocking? Get a quality marketing and design partner in VectorDefector. Contact us today!

E-commerce and ship-to-order may be the fastest growing industries in America in 2019, but with great opportunity comes big competition. The product space is getting crowded and the line to get onto a retail store’s prime shelf space is constantly growing. It can take a big effort involving a good sales team that understands your products, a bullet-proof marketing strategy, and plenty of old fashioned effort, but what’s one go-to move you can make to help all of these efforts? Make sure your branding and packaging is on point!

How Does Having a Quality Brand & Packaging Design Help Sell?

Shelf space, especially in an emerging marketplace, is a game that is all about image. Most retail stores try to carry a wide variety of products, and on average, your customers likely spend less than 10 seconds scanning each shelf to find a product that speaks to them. Unless they’re coming in specifically because they’ve heard of your product, how will they single you out among the masses? Get ahead of that curve with sharp, eye catching brand and packaging design.

The days of the dotcom e-commerce boom are dead and gone and simply having your product ready to go to shelf is not enough to survive in today’s online retail marketplaces. Your brand, style and packaging has to “talk the talk” for you. If your product style is unique, represents your company’s mission, and has an appealing style, sales, marketing and adverting efforts become much easier.

So What is “Good” Branding and How Do We Get There?

We’ve all seen them on shelves and at events: products that specifically stand out because of their poor or lack of design choices. If given the choice, you have limited time to decide, and the price is competitive, are you more likely to pick the concentrate with the vibrant colors and prominent logo that screams “fire!” or do you pick the white label with black lettering that just makes you think “Cheap Price”? The choice is obvious – sight and perception are a major factor in our purchasing decisions. Don’t let your product be perceived the wrong way resulting in the ideal buyers and partners passing you up.

How Do You Get Your Packaging to the Next Level?

Hiring a professional graphic designer is the best move you can make to ensure your branding, packaging and marketing are on point. Our team has not only emerged themselves in graphic design marketing for the last 15+ years, we’ve familiarized ourselves with the ins and outs of compliance in a variety of markets.

We know how to work hand-in-hand with our partners to roll out branding, style and packaging that looks great, is sized and formattedĀ  correctly for any packaging manufacturer, meets compliance, and gets that eye-catching recognition that makes a connection with your potential customers. You don’t have to spend a fortune, you just have to find the right team!

 

Ready to take your company’s brand, style or packaging to the next level? Contact VectorDefector and get a FREE design or website quote today!

Good marketing has always been important to any business, but when you’re a start-up, your marketing and your brand can be the difference between success and failure.

To define it: your marketing is the process, means and materials you’re using to connect with your customers and the world to let them know you exist. Your brand is the visual representation of your company; it’s how people recognize that the product / location / advertisement they’re looking at is you and not a competitor. People tend to be more loyal to brands that represent their own values.

Start-up companies often make the mistake of assuming they don’t need to think about branding and marketing and that success is waiting to spill forward as soon as the doors are open and a “we’re open” sign is hung in the window. That’s not always the case.

Today’s online market is way more competitive because quality and loyalty to products and brands already on the market grow every day, and new start-ups are popping up in every conceivable market every minute.

In order to set yourself apart, you need to stand out. You also need to be able to quickly relate your message to your audience. Having a well designed logo, choice of colors, website that works on multiple devices, and written messaging that clearly states your style and mission goes a long way to letting customers know that you desire the same things in a product or service as they do and that you’re the company for them.

This can seem like a truly impossible task if you’ve never had experience with marketing!

Companies that have a strong recognizable brand, and that can continue to draw a crowd online and offline will be the ones who rise, and those who rely on simply being around or cling to an “old school” small audience appeal will quickly fade away.

 

Want to get your brand started today? Get online with VectorDefector today!