Archive for the ‘Web Development’ Category

Starting a new business is hard, and as any entrepreneur knows, it can be very easy to get overwhelmed with decisions and to-dos.  It’s time to delegate an essential part of your business: your website and marketing!

Why Hire a Website Designer? I Can Do That Myself.

True! You can create a website entirely by yourself, and there are many starter platforms to do it on – we highly recommend creating your own site as a starting point. However, as your business grows in size, your website will need to scale too.

Often taking your site to the next level requires a bigger platform, obtaining new IT tech, and creating massive amounts of thoughtful, targeted content. This can be a big task, especially if you’re not well versed in marketing and SEO concepts.

Hiring website design experts, especially those who have years of experience working within the industry, ultimately can save you time, money and headache by handling those tasks for you in a more effective way.

I Don’t Have the Budget to Hire a Web Designer

Not always true! Different companies have different pricing, overhead, and techniques, so pricing of websites can vary greatly. In truth, most websites cost very little to purchase, but the real value comes in having the expertise of someone who has created hundreds of websites.

While we do recommend your business be in the position that it has an established marketing budget, you’d be surprised how much return you can get by hiring a small team of experts to accomplish your business website’s design, creation, and goals.

Your Brand and Your Style Are Important!

Every industry is highly competitive. Brand recognition and placement can be the difference between a sale or being pushed to the bottom of the shelf, and your website and marketing design play a huge factor in perceived value.

You want your marketing and website to make your brand shine above the competitors and highlight your mission or intent with every step. The perception of a “nicer” product often leads to more sales, more recognition, and a wider reach.

Unless you’re well versed in design and marketing theory, hiring a professional website creator enables you to not only to take that workload off of your already busy schedule, but the results of investing in a higher-quality website and design product will show immediately in how much larger your brand seems when its professionally styled, managed and strategized.

 

So, what are you waiting for? Get your website in high gear and contact VectorDefector for a FREE marketing consultation today!

Using a website as your marketing tool has been a go-to for businesses for more than 20 years, but now more than ever, having a good website vs. one that just exists is practically a necessity for any start-up. It’s easy to build and put up a mediocre website, but what does that effort really get you?

Without working with an expert website creator or having some knowledge about competitive fine-tuning, the website you have may be underperforming and costing you business. These are the five most common issues we find from clients that come to us, many of which who already have a website.

#1 You Don’t Have Any Content

When it comes to getting recognized on major search engines like Google, Bing, and Yahoo!, the truth is: content is key! The more you have to say, and the more spot-on that written content, social media posting, or video entry is to your businesses’ message is how people find you when they type their search phrase into the input box. Have multiple tiers of pages, posts, and videos explaining your products, your company’s goals, and how you relate to your customers.

Simply having a website does get your foot in the door, but that may be all it gets you. You need to frequently and consistently write, create, video, or design new content for your site on a weekly basis in order to stay ahead of the competition. Hire a content creator or social media influencer to help you build if you don’t have the time!

#2 You’re on an old, slow platform or have no mobile support

Yes, it’s possible to be falling behind even with a well-thought-out and well-executed content campaign! Technology moves fast, and so does people’s expectations. If your website is slow, buggy, broken on mobile, or just functioning improperly, your visitors will move on quickly. Start-up businesses often buy into low monthly payments or starter web packages, but these low-value products are often made for wide audiences and come with a lot of bloat and unnecessary bells and whistles.

Working with a professional website creator can not only take that job out of your busy entrepreneur hands, but it can also help you optimize your site to flow better for your visitors and render better results on search engines and for mobile devices which are a huge part of the marketplace.

#3 You’ve let your blog or your menus get outdated

In any industry your competition moves as fast, so content and product menus are easy to lose track of. However, if you’re not keeping your content up to date, it’s common for visitors to assume you’re no longer in business or simply don’t carry what they’re looking for.

In the information age, searching is ideally the easiest way for your visitors to locate what they’re shopping for, but if your website is not showing them what you have, you’re likely getting visits from people who won’t be coming back.

#4 Your website design sucks

Let’s be honest; in 2019 visitors can tell the difference between a “good” website and a “bad” website. While we’re not saying you need to spend a fortune on your marketing, we do believe that having a stylish design that speaks to your company’s brand and values speaks bounds to your audience. This is often hard to accomplish without the help of an expert.

If visitors arrive at your site and it appears dated, low quality, or hard to navigate, customers may straight up assume you’re not making any money and move on to a bigger and sharper looking competitor. A large part of website marketing is making sure your brand represents exactly who you are and who you want your audience to think you aspire to be.

#5 You need search engine optimization

It’s true: a lot of websites are accomplishing all of the above just fine. They look good, function well, and have plenty of content, but they’re still falling behind competitors. Once your website hits this point, it’s often time for some fine-tuning for search engine optimization (SEO).

SEO is a practice used specifically to net your website more traffic – either in general or to funnel the right audience to the right places. SEO practices can include things like:

  • speed optimizing your website for performance
  • making sure your page and link structure make sense from a user angle
  • re-working your content to make sure it has the right verbiage for your audience
  • creating a set of focus terms and phrases (keywords) that help match you with your visitors on Google and other search platforms better

Overall, having a website is essential to any new modern business – but simply owning one isn’t always the key to success. Make sure you hire the right team to bring the right strategy, SEO and content to your audience with every step.

 

Want to get the most out of your website? Contact the website design, SEO, and marketing experts at VectorDefector for a FREE consultation!

Comedian - Josh Blue

Comedian – Josh Blue

Looking to display his multitude of creative pursuits, Josh Blue – comedian and winner of NBC’s Last Comic Standing 2006 contracted with VectorDefector for a fully custom website design & development. Between killing it on the Tonight Show with Jimmy Fallon, the release of his latest DVD – DELETE, his ongoing stand-up tour, advocacy work & more, Josh Blue needed a clean, easy to work website that allows his team to keep his fans up to date with his busy schedule.

Focused on brand and easy-to-find experience, this mobile responsive website features: full customizable home page with animated slides, E-Commerce merch store, unique Media and Tour schedule sections, and a personal projects blog.

Rob Baird Music

Gearing up for the release of his fourth full length record, singer/songwriter Rob Baird (www.robbairdmusic.com) wanted a clean and simple website made to focus on his unique genre-defying musical style. Coming out in January 2019, Rob’s new record After All represents an emotional roller-coaster resulting in a new “grown-up” rebirth, and the website aims to focus on this fresh new direction.

Focused on clean simplicity to emphasize the music itself, this mobile responsive website features: full customizable home page for individual album advertising, tour details, and streaming social media feed.

Langhorne Slim

Hailing from Nashville, Tennessee, musician & songwriter and Langhorne Slim’s website was designed for simplicity – and to focus on the unique, fresh folk vibe he’s become widely known for. This retro-folk site launches in tandem with the release of Langhorne Slim’s newest album: Lost at Last: Vol 1, and his recent appearance on the Conan O’Brien Show. Great performance!

Focused on social media managed directly by the artist & his manager, this mobile responsive website features: full customizable home page for individual album advertising, tour details, and streaming social media feed.

Expert in pain-free strength training, weight loss and fitness: Lee Cherry contracted with VectorDefector to upgrade the look and feel of his new business – In Home Personal Trainer. Focusing on Lee’s no-BS, no “meat head” attitude mixed with a sharp new finish, this new web experience is built to emphasize Lee’s personality and target his specific local customer base.

Featuring a unique look and feel, this totally custom mobile responsive website is complete with hand-designed class/product pages, back-end membership access to a collection of growing custom-made videos by Lee, and an e-commerce store to sell a series of merch designed by VectorDefector to promote Lee’s style and to work as effective fitness gear.

Lee has already begun posting news of his client’s success to his new site and social media – we can’t wait to see what’s next!

Good marketing has always been important to any business, but when you’re a start-up, your marketing and your brand can be the difference between success and failure.

To define it: your marketing is the process, means and materials you’re using to connect with your customers and the world to let them know you exist. Your brand is the visual representation of your company; it’s how people recognize that the product / location / advertisement they’re looking at is you and not a competitor. People tend to be more loyal to brands that represent their own values.

Start-up companies often make the mistake of assuming they don’t need to think about branding and marketing and that success is waiting to spill forward as soon as the doors are open and a “we’re open” sign is hung in the window. That’s not always the case.

Today’s online market is way more competitive because quality and loyalty to products and brands already on the market grow every day, and new start-ups are popping up in every conceivable market every minute.

In order to set yourself apart, you need to stand out. You also need to be able to quickly relate your message to your audience. Having a well designed logo, choice of colors, website that works on multiple devices, and written messaging that clearly states your style and mission goes a long way to letting customers know that you desire the same things in a product or service as they do and that you’re the company for them.

This can seem like a truly impossible task if you’ve never had experience with marketing!

Companies that have a strong recognizable brand, and that can continue to draw a crowd online and offline will be the ones who rise, and those who rely on simply being around or cling to an “old school” small audience appeal will quickly fade away.

 

Want to get your brand started today? Get online with VectorDefector today!

Greater Park Hill Community

Serving the Park Hill Community in Denver, Colorado, the Greater Park Hill Community is a volunteer-based neighborhood organization that aims to help promote diversity and community participation. This community features Denver locales such as the Museum of Nature & Science, the Denver Zoo, City Park, Park Hill Country Club and many historic features.

VectorDefector partnered with the GPHC to provide a brand new website with focuses on: higher quality neighborhood imagery, easy to use navigation, mobile responsive design and custom hand-made features.

We’re happy to be a part of this great neighborhood and hope to continue to help contribute to it’s success!

chipper-lowell-featured

Chipper.tv

Exuberant comedian/magician/entertainer Chipper Lowell contracted VectorDefector to deliver a brand new website designed and customized to reflect the excitement of his show, The Chipper Experience, and his brand. Based on an out-of-box WordPress theme, this lively, animated site focuses on Chipper’s audience experience, and his Corporate Experience specifically tailored for large audiences.

Focused on brand and “animated” experience, this mobile responsive website features: full customizable home page with animated slides, unique Review and Shows section, and blog / calendar events.

net-privacyOne of the biggest issues in the online marketing business is hacking. Hacking can come in the form of a computer virus, “spam” or tricky junk mail, “phishing” or even trickier junk mail that tricks you into giving away personal information, and plain old data theft.

In our experience, the number one way people get hacked is by simply having a bad password. There are a number of tools available to hackers that can make it very easy to “guess” a password. Once someone obtains your password, they may have access to any of your online data including private personal information and financial records.

Your best defense against hacking starts at the front line: having a secure password.

Here are a few quick tips on making sure your password is difficult to hack:

  • Make sure it has at least 12 characters. We know, the longer your password is, the harder it is to remember. We’ll give you some tips later for creating secure passwords that are also memorable.
  • Include a mix of numbers, letters and symbols. The more characters your password involves, the more combinations hackers and hacking programs have to iterate through to make a guess.
  • Make it more complex than a dictionary word (or words). A simple password like “house” or even “red house” isn’t going to cut it these days. Even simple substitutions like “r3d hou$e” can be easy enough for modern programs to crack.
  • Use a password generator that will create a secure password for you. Try a website like www.strongpasswordgenerator.com and let them create a secure password for you. This site also gives you phonetic memorization ideas (ex: “remember: alpha charlie echo three”).

The hardest passwords to guess can also be the easier to memorize. Passwords with equations or phrases maximize the length of your password plus give you a way to remember it:

  • Try using 6 words or more to create a “pass phrase”.
    Example: “Indiana Jones flies midnight frost wheat”. Phrasing is often easier to remember than a random combination of characters.
  • Try a combination of symbols and a pass phrase.
    Example: “!indina j0ne$ f7ies m!dnight 7rost w#eat”. The more complex your substitution gets, the harder the phrase is to guess.
  • Use a combination of all three to create a secure, easy to remember equation.
    Example “Yay$Fun==#FamVAca”. This we’d remember as “yay fun money is for hashtag family vacation”. Its personal but contains no private information that could be guessed like a birth date or your child’s name.

Try to use different password phrases for every site you create an account for. The more different, unique passwords you can have the better. At the minimum, have different passwords/pass phrases for social and sharing sites than you use for your important information like banking and work documents.

Unfortunately, due to the increase of hacking software, and the pure raw computing power available a memorable password is still susceptible to hacking. To ensure total security, use complete random passwords created by the password generator site above and use a different one for every login you have. To keep track of them, you can use software called “password managers” that keep track of your passwords for you. PCMag.com recently posted a list of top free password managers in an article on their website along with some that have more secure subscription services.

To conclude, keep your passwords secure and update them often!

In the long run, it will save you a lot of headache, strife, and possibly lost data by coming up with something thats just a little bit more difficult to remember, or by becoming more secure using a password manager.