Posts Tagged ‘design’

Starting a new business is hard, and as any entrepreneur knows, it can be very easy to get overwhelmed with decisions and to-dos.  It’s time to delegate an essential part of your business: your website and marketing!

Why Hire a Website Designer? I Can Do That Myself.

True! You can create a website entirely by yourself, and there are many starter platforms to do it on – we highly recommend creating your own site as a starting point. However, as your business grows in size, your website will need to scale too.

Often taking your site to the next level requires a bigger platform, obtaining new IT tech, and creating massive amounts of thoughtful, targeted content. This can be a big task, especially if you’re not well versed in marketing and SEO concepts.

Hiring website design experts, especially those who have years of experience working within the industry, ultimately can save you time, money and headache by handling those tasks for you in a more effective way.

I Don’t Have the Budget to Hire a Web Designer

Not always true! Different companies have different pricing, overhead, and techniques, so pricing of websites can vary greatly. In truth, most websites cost very little to purchase, but the real value comes in having the expertise of someone who has created hundreds of websites.

While we do recommend your business be in the position that it has an established marketing budget, you’d be surprised how much return you can get by hiring a small team of experts to accomplish your business website’s design, creation, and goals.

Your Brand and Your Style Are Important!

Every industry is highly competitive. Brand recognition and placement can be the difference between a sale or being pushed to the bottom of the shelf, and your website and marketing design play a huge factor in perceived value.

You want your marketing and website to make your brand shine above the competitors and highlight your mission or intent with every step. The perception of a “nicer” product often leads to more sales, more recognition, and a wider reach.

Unless you’re well versed in design and marketing theory, hiring a professional website creator enables you to not only to take that workload off of your already busy schedule, but the results of investing in a higher-quality website and design product will show immediately in how much larger your brand seems when its professionally styled, managed and strategized.

 

So, what are you waiting for? Get your website in high gear and contact VectorDefector for a FREE marketing consultation today!

Using a website as your marketing tool has been a go-to for businesses for more than 20 years, but now more than ever, having a good website vs. one that just exists is practically a necessity for any start-up. It’s easy to build and put up a mediocre website, but what does that effort really get you?

Without working with an expert website creator or having some knowledge about competitive fine-tuning, the website you have may be underperforming and costing you business. These are the five most common issues we find from clients that come to us, many of which who already have a website.

#1 You Don’t Have Any Content

When it comes to getting recognized on major search engines like Google, Bing, and Yahoo!, the truth is: content is key! The more you have to say, and the more spot-on that written content, social media posting, or video entry is to your businesses’ message is how people find you when they type their search phrase into the input box. Have multiple tiers of pages, posts, and videos explaining your products, your company’s goals, and how you relate to your customers.

Simply having a website does get your foot in the door, but that may be all it gets you. You need to frequently and consistently write, create, video, or design new content for your site on a weekly basis in order to stay ahead of the competition. Hire a content creator or social media influencer to help you build if you don’t have the time!

#2 You’re on an old, slow platform or have no mobile support

Yes, it’s possible to be falling behind even with a well-thought-out and well-executed content campaign! Technology moves fast, and so does people’s expectations. If your website is slow, buggy, broken on mobile, or just functioning improperly, your visitors will move on quickly. Start-up businesses often buy into low monthly payments or starter web packages, but these low-value products are often made for wide audiences and come with a lot of bloat and unnecessary bells and whistles.

Working with a professional website creator can not only take that job out of your busy entrepreneur hands, but it can also help you optimize your site to flow better for your visitors and render better results on search engines and for mobile devices which are a huge part of the marketplace.

#3 You’ve let your blog or your menus get outdated

In any industry your competition moves as fast, so content and product menus are easy to lose track of. However, if you’re not keeping your content up to date, it’s common for visitors to assume you’re no longer in business or simply don’t carry what they’re looking for.

In the information age, searching is ideally the easiest way for your visitors to locate what they’re shopping for, but if your website is not showing them what you have, you’re likely getting visits from people who won’t be coming back.

#4 Your website design sucks

Let’s be honest; in 2019 visitors can tell the difference between a “good” website and a “bad” website. While we’re not saying you need to spend a fortune on your marketing, we do believe that having a stylish design that speaks to your company’s brand and values speaks bounds to your audience. This is often hard to accomplish without the help of an expert.

If visitors arrive at your site and it appears dated, low quality, or hard to navigate, customers may straight up assume you’re not making any money and move on to a bigger and sharper looking competitor. A large part of website marketing is making sure your brand represents exactly who you are and who you want your audience to think you aspire to be.

#5 You need search engine optimization

It’s true: a lot of websites are accomplishing all of the above just fine. They look good, function well, and have plenty of content, but they’re still falling behind competitors. Once your website hits this point, it’s often time for some fine-tuning for search engine optimization (SEO).

SEO is a practice used specifically to net your website more traffic – either in general or to funnel the right audience to the right places. SEO practices can include things like:

  • speed optimizing your website for performance
  • making sure your page and link structure make sense from a user angle
  • re-working your content to make sure it has the right verbiage for your audience
  • creating a set of focus terms and phrases (keywords) that help match you with your visitors on Google and other search platforms better

Overall, having a website is essential to any new modern business – but simply owning one isn’t always the key to success. Make sure you hire the right team to bring the right strategy, SEO and content to your audience with every step.

 

Want to get the most out of your website? Contact the website design, SEO, and marketing experts at VectorDefector for a FREE consultation!

E-commerce and ship-to-order may be the fastest growing industries in America in 2019, but with great opportunity comes big competition. The product space is getting crowded and the line to get onto a retail store’s prime shelf space is constantly growing. It can take a big effort involving a good sales team that understands your products, a bullet-proof marketing strategy, and plenty of old fashioned effort, but what’s one go-to move you can make to help all of these efforts? Make sure your branding and packaging is on point!

How Does Having a Quality Brand & Packaging Design Help Sell?

Shelf space, especially in an emerging marketplace, is a game that is all about image. Most retail stores try to carry a wide variety of products, and on average, your customers likely spend less than 10 seconds scanning each shelf to find a product that speaks to them. Unless they’re coming in specifically because they’ve heard of your product, how will they single you out among the masses? Get ahead of that curve with sharp, eye catching brand and packaging design.

The days of the dotcom e-commerce boom are dead and gone and simply having your product ready to go to shelf is not enough to survive in today’s online retail marketplaces. Your brand, style and packaging has to “talk the talk” for you. If your product style is unique, represents your company’s mission, and has an appealing style, sales, marketing and adverting efforts become much easier.

So What is “Good” Branding and How Do We Get There?

We’ve all seen them on shelves and at events: products that specifically stand out because of their poor or lack of design choices. If given the choice, you have limited time to decide, and the price is competitive, are you more likely to pick the concentrate with the vibrant colors and prominent logo that screams “fire!” or do you pick the white label with black lettering that just makes you think “Cheap Price”? The choice is obvious – sight and perception are a major factor in our purchasing decisions. Don’t let your product be perceived the wrong way resulting in the ideal buyers and partners passing you up.

How Do You Get Your Packaging to the Next Level?

Hiring a professional graphic designer is the best move you can make to ensure your branding, packaging and marketing are on point. Our team has not only emerged themselves in graphic design marketing for the last 15+ years, we’ve familiarized ourselves with the ins and outs of compliance in a variety of markets.

We know how to work hand-in-hand with our partners to roll out branding, style and packaging that looks great, is sized and formatted  correctly for any packaging manufacturer, meets compliance, and gets that eye-catching recognition that makes a connection with your potential customers. You don’t have to spend a fortune, you just have to find the right team!

 

Ready to take your company’s brand, style or packaging to the next level? Contact VectorDefector and get a FREE design or website quote today!

Good marketing has always been important to any business, but when you’re a start-up, your marketing and your brand can be the difference between success and failure.

To define it: your marketing is the process, means and materials you’re using to connect with your customers and the world to let them know you exist. Your brand is the visual representation of your company; it’s how people recognize that the product / location / advertisement they’re looking at is you and not a competitor. People tend to be more loyal to brands that represent their own values.

Start-up companies often make the mistake of assuming they don’t need to think about branding and marketing and that success is waiting to spill forward as soon as the doors are open and a “we’re open” sign is hung in the window. That’s not always the case.

Today’s online market is way more competitive because quality and loyalty to products and brands already on the market grow every day, and new start-ups are popping up in every conceivable market every minute.

In order to set yourself apart, you need to stand out. You also need to be able to quickly relate your message to your audience. Having a well designed logo, choice of colors, website that works on multiple devices, and written messaging that clearly states your style and mission goes a long way to letting customers know that you desire the same things in a product or service as they do and that you’re the company for them.

This can seem like a truly impossible task if you’ve never had experience with marketing!

Companies that have a strong recognizable brand, and that can continue to draw a crowd online and offline will be the ones who rise, and those who rely on simply being around or cling to an “old school” small audience appeal will quickly fade away.

 

Want to get your brand started today? Get online with VectorDefector today!

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Improve Traffic!

Today, having a website is a core part of your business’s marketing. Based on statistics compiled by the folks at Invesp (lead conversion statistic specialists), 60% of people under the age of 60 will search the web for a business to find more info on them. The days of the yellow pages are all but gone.

Here’s five reasons why your business should upgrade to a great website:

60% of Americans Search for Businesses Online

If you don’t have a website, you could potentially be missing out on connecting with 60% of your potential customers. Having a social media presence helps tremendously as well. However, simply having a couple of social media accounts doesn’t compare to having a website work as your central hub. Save time, energy, and create real search engine results with a modern website.

40% of Online Searchers are Mobile

Simply having a website isn’t going to cut it either. If your website is way out of date, chances are you’re missing out nearly 40% of customers who are searching on a tablet or mobile device. Having an up-to-date mobile responsive website can guarantee you still look great to mobile browsers.

Search Engine Results

Search engine optimization science continues to get more and more complicated. Much of your Google results are based on how much you have to say about your business and how well you represent that message. Having a modern website enables you to control your search engine keywords and content while keeping your visitors up to date.

Keeping Up-to-Date

The weed industry is very competitive, especially now in these starting phases! Businesses that can keep up-to-date menus, blogs and pricing on their own sites and/or on social networks like Facebook and LinkedIn are far more appealing to savvy customers.

Represent Your Brand

As we noted above, a lot of customers are searching online to find your business. Having a website that represents your business as the clean and professional organization that you are can create an instant report that keep customers coming back.

 

Want to get your business found online? Contact VectorDefector today!

I’m proud to say business is booming this summer! I know I’ve addressed this topic before, but now is the time to be a freelancer. Its nice to have that “busy but not overworked” feeling again. Moreover, its even nicer to be busy and not have the general stress that goes along with working in an office (even though I miss the water-cooler talk).

I’m collaborating with a number of friends and agencies over the next couple of months and, quite honestly, they all kick butt! I’m working with my associates CustomChannels.net to establish some rockin’ home-grown Flash-based radio stations, my buddies at Mindflint and I are cookin’ up some fun and creative web projects, the folks at GraphikCreative and I knocked out some simple quizzes for Sleep Center of the Rockies, the crew at Barnaby and Associates and  I are about to produce one of my most ambitious WordPress sites, B-Squared Design and I are collaborating on a nice new portfolio site, and my buddy Doug Koke and I have landed some team design projects.

Whew! I’ll have specific updates on each of these projects as soon as they’re to go. Stay tuned!

Also, if you’re looking to contact me for work, I’m probably going to be busy until the middle of July at least- but that doesn’t mean we can’t chat about a future project!

Earlier last week, I completed and launched Smile-Radio, a marketing site developed for my associates at CustomChannels to pitch their new product: streaming radio targeted at dentists.

SmileRadio.com

SmileRadio.com

Dubbed “Music for the Modern Dental Practice”, Smile Radio is a very “Web 2.0” looking custom-themed CSS site running off the WordPress platform (along with a few strategically placed custom plug-ins) and will soon have an automated ordering and tracking system for e-commerce payment traction.

In addition to the layout and tracking system, I also developed the accompanying Flash streaming media player and hand-crafted the branding. Lookin’ sharp! CustomChannels and I will be doing more work in the future including a new Flash radio player with unique statistical tracking. Look out, web!

I’ve been very pleased to say I’ve been bidding and contracting for more and more jobs that involve both design and development this year. When I re-established my business, it was one of my goals to be the most well-rounded creative professional I could be and admittedly had some rusty spots- design being one of them as it wasn’t a huge part of my last job and practice makes perfect.

I proud to say a lot of my designs and logo illustrations are really coming around. I’ve always thought my metaphor for design was painting on a large blank canvas and the idea is to get one great idea; whereas in development its more like putting a big puzzle together- the painting is already there, you just have to figure out the most efficient order in which to put the pieces together.

It all seems to be relating together well this month. Three cheers for covering all bases: design, development, search optimization and streaming media! Case studies to follow soon.