Posts Tagged ‘development’

Using a website as your marketing tool has been a go-to for businesses for more than 20 years, but now more than ever, having a good website vs. one that just exists is practically a necessity for any start-up. It’s easy to build and put up a mediocre website, but what does that effort really get you?

Without working with an expert website creator or having some knowledge about competitive fine-tuning, the website you have may be underperforming and costing you business. These are the five most common issues we find from clients that come to us, many of which who already have a website.

#1 You Don’t Have Any Content

When it comes to getting recognized on major search engines like Google, Bing, and Yahoo!, the truth is: content is key! The more you have to say, and the more spot-on that written content, social media posting, or video entry is to your businesses’ message is how people find you when they type their search phrase into the input box. Have multiple tiers of pages, posts, and videos explaining your products, your company’s goals, and how you relate to your customers.

Simply having a website does get your foot in the door, but that may be all it gets you. You need to frequently and consistently write, create, video, or design new content for your site on a weekly basis in order to stay ahead of the competition. Hire a content creator or social media influencer to help you build if you don’t have the time!

#2 You’re on an old, slow platform or have no mobile support

Yes, it’s possible to be falling behind even with a well-thought-out and well-executed content campaign! Technology moves fast, and so does people’s expectations. If your website is slow, buggy, broken on mobile, or just functioning improperly, your visitors will move on quickly. Start-up businesses often buy into low monthly payments or starter web packages, but these low-value products are often made for wide audiences and come with a lot of bloat and unnecessary bells and whistles.

Working with a professional website creator can not only take that job out of your busy entrepreneur hands, but it can also help you optimize your site to flow better for your visitors and render better results on search engines and for mobile devices which are a huge part of the marketplace.

#3 You’ve let your blog or your menus get outdated

In any industry your competition moves as fast, so content and product menus are easy to lose track of. However, if you’re not keeping your content up to date, it’s common for visitors to assume you’re no longer in business or simply don’t carry what they’re looking for.

In the information age, searching is ideally the easiest way for your visitors to locate what they’re shopping for, but if your website is not showing them what you have, you’re likely getting visits from people who won’t be coming back.

#4 Your website design sucks

Let’s be honest; in 2019 visitors can tell the difference between a “good” website and a “bad” website. While we’re not saying you need to spend a fortune on your marketing, we do believe that having a stylish design that speaks to your company’s brand and values speaks bounds to your audience. This is often hard to accomplish without the help of an expert.

If visitors arrive at your site and it appears dated, low quality, or hard to navigate, customers may straight up assume you’re not making any money and move on to a bigger and sharper looking competitor. A large part of website marketing is making sure your brand represents exactly who you are and who you want your audience to think you aspire to be.

#5 You need search engine optimization

It’s true: a lot of websites are accomplishing all of the above just fine. They look good, function well, and have plenty of content, but they’re still falling behind competitors. Once your website hits this point, it’s often time for some fine-tuning for search engine optimization (SEO).

SEO is a practice used specifically to net your website more traffic – either in general or to funnel the right audience to the right places. SEO practices can include things like:

  • speed optimizing your website for performance
  • making sure your page and link structure make sense from a user angle
  • re-working your content to make sure it has the right verbiage for your audience
  • creating a set of focus terms and phrases (keywords) that help match you with your visitors on Google and other search platforms better

Overall, having a website is essential to any new modern business – but simply owning one isn’t always the key to success. Make sure you hire the right team to bring the right strategy, SEO and content to your audience with every step.

 

Want to get the most out of your website? Contact the website design, SEO, and marketing experts at VectorDefector for a FREE consultation!

Energique Pro

Experts in a wide variety of natural products, GRATO Holdings, contacted me to design and develop their third website – this one aimed at a higher end look and feel for doctors & medical practitioners. With 700+ products, a gated area for wholesale purchases, a practitioner locator, and improved features for search, this site is positioned to be their top-earner.

This custom made e-commerce website features a hand-made web design, a fully custom content-driven responsive website, and an SEO-friendly, coupon-ready e-commerce integration with separate pricing, details and content for wholesale and retail customers.

Liddell Laboratories

Liddell Laboratories

Experts in a wide variety of natural products, GRATO Holdings, contacted me to design and develop a series of websites to highlight their various product lines – a different site for each price range / demographic. The second in our series, Liddell Laboratories focuses on higher-end, higher quality products with more specific conditions, details and branding. Known as an industry standard, Liddell homeopathic products feature the best in natural remedies.

This brand new website features a custom-made website design, a fully custom content-driven responsive website, and an SEO-friendly, coupon-ready e-commerce integration. Check them out and try some of their great natural remedies!

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Improve Traffic!

Today, having a website is a core part of your business’s marketing. Based on statistics compiled by the folks at Invesp (lead conversion statistic specialists), 60% of people under the age of 60 will search the web for a business to find more info on them. The days of the yellow pages are all but gone.

Here’s five reasons why your business should upgrade to a great website:

60% of Americans Search for Businesses Online

If you don’t have a website, you could potentially be missing out on connecting with 60% of your potential customers. Having a social media presence helps tremendously as well. However, simply having a couple of social media accounts doesn’t compare to having a website work as your central hub. Save time, energy, and create real search engine results with a modern website.

40% of Online Searchers are Mobile

Simply having a website isn’t going to cut it either. If your website is way out of date, chances are you’re missing out nearly 40% of customers who are searching on a tablet or mobile device. Having an up-to-date mobile responsive website can guarantee you still look great to mobile browsers.

Search Engine Results

Search engine optimization science continues to get more and more complicated. Much of your Google results are based on how much you have to say about your business and how well you represent that message. Having a modern website enables you to control your search engine keywords and content while keeping your visitors up to date.

Keeping Up-to-Date

The weed industry is very competitive, especially now in these starting phases! Businesses that can keep up-to-date menus, blogs and pricing on their own sites and/or on social networks like Facebook and LinkedIn are far more appealing to savvy customers.

Represent Your Brand

As we noted above, a lot of customers are searching online to find your business. Having a website that represents your business as the clean and professional organization that you are can create an instant report that keep customers coming back.

 

Want to get your business found online? Contact VectorDefector today!

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Troy Horne

Local creative / artist Troy Horne wears a lot of hats: from non-profits, to creative writing, to marketing and music, Troy does it all. This website was built to focus specifically on Troy’s music career and his latest album: I AM – an eclectic mix of pop, rock and reggae.

A hand-built custom theme, an automated tour section w/ Google maps, and custom store and audio system customized from TopSpin were developed to spread Troy’s vision.

2012!

Happy New Year everyone! 2011 was a great year for VectorDefector and I’m hoping 2012 is even better!

In addition to continuing to provide the best possible customer care, eye for design and quality working products, VectorDefector will be releasing a few new services and products throughout the year: new “tag-along” mini sites specifically designed to work well with mobile devices, a new e-commerce package for folks seeking a total e-commerce store solution, and expanded features on our already great editable designs.

I also anticipate several new launches to kick off the new year, so please come back and check out our latest and greatest collaborations!

Cheesy Growth Graphic

Whew! Its been over three years now since the re-opening of VectorDefector after a long stint in the corporate world and things keep getting better!

This year, VectorDefector has already seen a record 2nd quarter with plenty more great projects coming down the pipeline. We’re expanding to do more custom web applications, e-commerce and web design for mobile devices. Additionally, starting in June, VectorDefector will be taking on a new Project Manager to help with organization and work flow and a Jr. Graphic Designer to keep busting out quality sites.

Check back with us soon to see some great new site launches!

Plum Creek Church

Plum Creek Church

Whew- this week I’ve completed a whole bundle of work with my associates at Mindflint Media. Specialists in non-profits and churches, Mindflint and I have been developing a number of cleanly designed data driven websites this year and the latest group of three is no exception!

This month we’ve completed work on two non-profit ministries: Blessman Ministries.org and Journey117.org (who are still working on integrating our theme into their software) and one church: Plum Creek Community Church of Castle Rock. Plum Creek also features some great work on a Flash animated children’s site by my friend Douglas Koke.

While not a religious person myself, I have much respect for all three organizations’ progressive take on tolerance, understanding and giving and for their great taste in web design!

Well done all.

I’m proud to say business is booming this summer! I know I’ve addressed this topic before, but now is the time to be a freelancer. Its nice to have that “busy but not overworked” feeling again. Moreover, its even nicer to be busy and not have the general stress that goes along with working in an office (even though I miss the water-cooler talk).

I’m collaborating with a number of friends and agencies over the next couple of months and, quite honestly, they all kick butt! I’m working with my associates CustomChannels.net to establish some rockin’ home-grown Flash-based radio stations, my buddies at Mindflint and I are cookin’ up some fun and creative web projects, the folks at GraphikCreative and I knocked out some simple quizzes for Sleep Center of the Rockies, the crew at Barnaby and Associates and  I are about to produce one of my most ambitious WordPress sites, B-Squared Design and I are collaborating on a nice new portfolio site, and my buddy Doug Koke and I have landed some team design projects.

Whew! I’ll have specific updates on each of these projects as soon as they’re to go. Stay tuned!

Also, if you’re looking to contact me for work, I’m probably going to be busy until the middle of July at least- but that doesn’t mean we can’t chat about a future project!

Contracted through my associates at MindFlint Media, the heavy hitting IT consulting firm RampRate requested some snazzy data-driven Flash items developed for their new site redesign undertaking via the MindFlint crew.

RampRate

Using XML to drive the data, these simple animated Flash pieces add a nice pop to their new layout and are easily updatable and scalable! Since I’m not involved in the full development of the site, I posted some samples up on my test server for viewing: check out RampRate’s Flash pieces here.