Posts Tagged ‘optimization’

Search Engine Optimization has been around since the late 90s when brands like Google, Yahoo! and AOL were first building their tools for skimming the rapidly growing internet. Now synonymous with “look it up,” the biggest search engine, Google, has developed some pretty sophisticated ways to determine how to serve up the best website match to the keywords you type into the little box at the top of your screen.

Search Engine Optimization (SEO) is the practice of fine-tuning your website’s content in order to float higher up on the results returned by Google, Bing, Yahoo! and others. There’s a number of different things that factor in, like:

  • How well your website’s address matches the search phrase
  • How old your website is / how many years it’s been online consistently
  • How much written content you have (ex. pages or blog articles), and what percentage of that content matches the keyword or phrase (important!)
  • How many people or other websites subscribe to or link to your website
  • How much social media traffic you have
  • Pay-for-click ads that give you a boost when people find you using certain keywords

For new businesses, SEO practices are a bit more challenging. One of the biggest issues for start-ups is that most major search engines favor traffic, which is hard to obtain when you’re brand new. Saturation becomes another problem. Google is still working on ways to reduce “search engine overload,” or the problem you get when you can’t find what you’re searching for even though you know what keywords to type.

For that reason, practices like “organic” SEO have become far more successful for start-ups. Organic SEO is the concept of writing genuine content for your site consistently while simultaneously being conscious of your audience, your message and your keywords for search results. Organic SEO can be a bit trickier since it requires a bit of writing skill, patience, and a knack for tracking stats. Start-up businesses benefit from organic SEO the most for a variety of reasons. New business’s customers in particular value a brand’s integrity and its commitment to the community – this is a perfect opportunity to generate content that shows off your industry expertise and your interactions with your customers.

Also, while social media is a prominent way to gain traction, they are just a small piece of the puzzle when it comes to creating a quality online sales funnel. A properly tuned, search engine optimized website being fed by active social media channels can be the monster lead generator you never know you could have; and it can all be automated for simplicity!

Overall, new businesses should pay attention to their web presence. The vast majority of customers will Google a business before making any decisions about it, and it’s a race to the top of the results. The right team, smart goals, and consistent effort could mean the difference between your sale and a competitor’s.

 

Looking to learn how to boost your SEO and/or improve your start-up business website?
Connect with VectorDefector today for expert marketing and search engine optimization consultation!

analytics

Improve Traffic!

Today, having a website is a core part of your business’s marketing. Based on statistics compiled by the folks at Invesp (lead conversion statistic specialists), 60% of people under the age of 60 will search the web for a business to find more info on them. The days of the yellow pages are all but gone.

Here’s five reasons why your business should upgrade to a great website:

60% of Americans Search for Businesses Online

If you don’t have a website, you could potentially be missing out on connecting with 60% of your potential customers. Having a social media presence helps tremendously as well. However, simply having a couple of social media accounts doesn’t compare to having a website work as your central hub. Save time, energy, and create real search engine results with a modern website.

40% of Online Searchers are Mobile

Simply having a website isn’t going to cut it either. If your website is way out of date, chances are you’re missing out nearly 40% of customers who are searching on a tablet or mobile device. Having an up-to-date mobile responsive website can guarantee you still look great to mobile browsers.

Search Engine Results

Search engine optimization science continues to get more and more complicated. Much of your Google results are based on how much you have to say about your business and how well you represent that message. Having a modern website enables you to control your search engine keywords and content while keeping your visitors up to date.

Keeping Up-to-Date

The weed industry is very competitive, especially now in these starting phases! Businesses that can keep up-to-date menus, blogs and pricing on their own sites and/or on social networks like Facebook and LinkedIn are far more appealing to savvy customers.

Represent Your Brand

As we noted above, a lot of customers are searching online to find your business. Having a website that represents your business as the clean and professional organization that you are can create an instant report that keep customers coming back.

 

Want to get your business found online? Contact VectorDefector today!