Posts Tagged ‘SEO’

Using a website as your marketing tool has been a go-to for businesses for more than 20 years, but now more than ever, having a good website vs. one that just exists is practically a necessity for any start-up. It’s easy to build and put up a mediocre website, but what does that effort really get you?

Without working with an expert website creator or having some knowledge about competitive fine-tuning, the website you have may be underperforming and costing you business. These are the five most common issues we find from clients that come to us, many of which who already have a website.

#1 You Don’t Have Any Content

When it comes to getting recognized on major search engines like Google, Bing, and Yahoo!, the truth is: content is key! The more you have to say, and the more spot-on that written content, social media posting, or video entry is to your businesses’ message is how people find you when they type their search phrase into the input box. Have multiple tiers of pages, posts, and videos explaining your products, your company’s goals, and how you relate to your customers.

Simply having a website does get your foot in the door, but that may be all it gets you. You need to frequently and consistently write, create, video, or design new content for your site on a weekly basis in order to stay ahead of the competition. Hire a content creator or social media influencer to help you build if you don’t have the time!

#2 You’re on an old, slow platform or have no mobile support

Yes, it’s possible to be falling behind even with a well-thought-out and well-executed content campaign! Technology moves fast, and so does people’s expectations. If your website is slow, buggy, broken on mobile, or just functioning improperly, your visitors will move on quickly. Start-up businesses often buy into low monthly payments or starter web packages, but these low-value products are often made for wide audiences and come with a lot of bloat and unnecessary bells and whistles.

Working with a professional website creator can not only take that job out of your busy entrepreneur hands, but it can also help you optimize your site to flow better for your visitors and render better results on search engines and for mobile devices which are a huge part of the marketplace.

#3 You’ve let your blog or your menus get outdated

In any industry your competition moves as fast, so content and product menus are easy to lose track of. However, if you’re not keeping your content up to date, it’s common for visitors to assume you’re no longer in business or simply don’t carry what they’re looking for.

In the information age, searching is ideally the easiest way for your visitors to locate what they’re shopping for, but if your website is not showing them what you have, you’re likely getting visits from people who won’t be coming back.

#4 Your website design sucks

Let’s be honest; in 2019 visitors can tell the difference between a “good” website and a “bad” website. While we’re not saying you need to spend a fortune on your marketing, we do believe that having a stylish design that speaks to your company’s brand and values speaks bounds to your audience. This is often hard to accomplish without the help of an expert.

If visitors arrive at your site and it appears dated, low quality, or hard to navigate, customers may straight up assume you’re not making any money and move on to a bigger and sharper looking competitor. A large part of website marketing is making sure your brand represents exactly who you are and who you want your audience to think you aspire to be.

#5 You need search engine optimization

It’s true: a lot of websites are accomplishing all of the above just fine. They look good, function well, and have plenty of content, but they’re still falling behind competitors. Once your website hits this point, it’s often time for some fine-tuning for search engine optimization (SEO).

SEO is a practice used specifically to net your website more traffic – either in general or to funnel the right audience to the right places. SEO practices can include things like:

  • speed optimizing your website for performance
  • making sure your page and link structure make sense from a user angle
  • re-working your content to make sure it has the right verbiage for your audience
  • creating a set of focus terms and phrases (keywords) that help match you with your visitors on Google and other search platforms better

Overall, having a website is essential to any new modern business – but simply owning one isn’t always the key to success. Make sure you hire the right team to bring the right strategy, SEO and content to your audience with every step.

 

Want to get the most out of your website? Contact the website design, SEO, and marketing experts at VectorDefector for a FREE consultation!

Search Engine Optimization has been around since the late 90s when brands like Google, Yahoo! and AOL were first building their tools for skimming the rapidly growing internet. Now synonymous with “look it up,” the biggest search engine, Google, has developed some pretty sophisticated ways to determine how to serve up the best website match to the keywords you type into the little box at the top of your screen.

Search Engine Optimization (SEO) is the practice of fine-tuning your website’s content in order to float higher up on the results returned by Google, Bing, Yahoo! and others. There’s a number of different things that factor in, like:

  • How well your website’s address matches the search phrase
  • How old your website is / how many years it’s been online consistently
  • How much written content you have (ex. pages or blog articles), and what percentage of that content matches the keyword or phrase (important!)
  • How many people or other websites subscribe to or link to your website
  • How much social media traffic you have
  • Pay-for-click ads that give you a boost when people find you using certain keywords

For new businesses, SEO practices are a bit more challenging. One of the biggest issues for start-ups is that most major search engines favor traffic, which is hard to obtain when you’re brand new. Saturation becomes another problem. Google is still working on ways to reduce “search engine overload,” or the problem you get when you can’t find what you’re searching for even though you know what keywords to type.

For that reason, practices like “organic” SEO have become far more successful for start-ups. Organic SEO is the concept of writing genuine content for your site consistently while simultaneously being conscious of your audience, your message and your keywords for search results. Organic SEO can be a bit trickier since it requires a bit of writing skill, patience, and a knack for tracking stats. Start-up businesses benefit from organic SEO the most for a variety of reasons. New business’s customers in particular value a brand’s integrity and its commitment to the community – this is a perfect opportunity to generate content that shows off your industry expertise and your interactions with your customers.

Also, while social media is a prominent way to gain traction, they are just a small piece of the puzzle when it comes to creating a quality online sales funnel. A properly tuned, search engine optimized website being fed by active social media channels can be the monster lead generator you never know you could have; and it can all be automated for simplicity!

Overall, new businesses should pay attention to their web presence. The vast majority of customers will Google a business before making any decisions about it, and it’s a race to the top of the results. The right team, smart goals, and consistent effort could mean the difference between your sale and a competitor’s.

 

Looking to learn how to boost your SEO and/or improve your start-up business website?
Connect with VectorDefector today for expert marketing and search engine optimization consultation!

Mountain High Water

Mountain High Water

Today I launched a refitted site for my associates Mountain High Water. Mountain High offers quality products for large scale water purification (like for lakes, parks and golf courses). Eager to make updates to their website as business has grown, I recommended an upgrade to allow the site to run off a content management platform in order to ease their ability to keep their content up-to-date.

This version of the site features some new Flash highlights, better usability organization, more SEO friendly perma-linking, and a brand new cost-savings calculator. Lookin’ smooth, guys!